Web Development & Digital Marketing | DigiCommerce.IE | County Dublin
  • Shashank Chakerwarti

Why TikTok is essential for your business and as an influencer.

TikTok is one of the world's most popular social networking applications, here's how it functions, users can film videos up to 30 seconds long, and select from a song, effect, or sound bite collection. Customising your experience with AI technologies — "Swipe" and "like" the more you use this device, the more Tik Tok knows what you want. It also lets content creators link to potential followers of target consumers. TikTok is a perfect platform to deliver messages to your targeted customer. Its 500 million operational subscribers, TikTok is an investment gold mine. In today's social network, the more fans you have, the better the opportunity to make money from the fan following.

As an individual, if you need to make money, but not a 9-5 job? A regional short video culture device, Tik Tok, will fulfil your vision. Tik Tok's creative users have several money-earning choices. Compared to 2017, the overall web celebrity (more than 100,000 followers) increased by 51%, the web celebrity of more than 1,000,000 followers increased by 23%, these numbers of users and supporters significantly grew and will continue to increase in the future. By April 2018, the overall number of followers growing by 25 per cent relative to last year, about 588 million followers. "Web Celebrity Industry's" total valuation is over 16 billion dollars.

Increase your fans base

The main path to popularity, much like every other social network, is to get yourself noticed by the viewers. Have as many fans as possible, and that includes daily uploads of videos. The more fans, while not simple at first, imply more impact on the social networking platform, but it may be incredibly satisfying. Here are some of Tik Tok's most popular ways to attract new fans.

Become artistic! Content is quite essential; it is channel defining. Based on the trend of famous web celebrities, most of them have their own video style and tend to render this video with a similar theme. Themes may be Athletics, Music, Eating, Biking. The theme continuity makes users agree to follow the content creators because they know next time the content creator can upload another video related to dancing (example) that users like. Tik Tok has several young audiences that not only dance and sing but also thoroughly enjoy videos of educational purposes.

How to promote a GYM?

Unless an individual is a qualified trainer, while we're in the gym, we typically have a problem, that is, we don't know how to use the equipment in the gym properly. That is one of the key reasons some of the people avoid going to the gym due to lack of equipment awareness. But now they have been able to see the demonstration video of 30 seconds on Tik Tok. No long demonstration videos, as the total duration of the video on Tik Tok, the content maker will cram the material in 30 seconds, which ensures users will waste less time learning what it feels like to perform a particular exercise on a machine. People enjoy these contents and would also want to share them with friends.

Are you a home chef?

People want to cook for themselves today, as it may be better compared to processed food, and it has developed into a way of life. Yet cooking's dilemma is that we aren't fantastic at it. We are not professionally educated by someone on worldly cuisines. Home Chefs on TikTok can provide all the ingredients and materials required for a meal, teaching users how to cook it in 30 seconds. It seems too good to be true, but such videos have been viral, with colourful visuals and sound effects, they are easy, quick and straightforward to understand.

Many TikTok influences are approached by brands who wish to advertise their product through popular mediums, having prominent visibility is one of the contemporary approaches. Brands are paying Tik Tok users' tons of money for marketing or giving in-kind benefits.

How can a Restaurant/Hotel/Pub tap into the power of TikTok influencer?

Users of Tik Tok can often be paid/invited to visit your restaurant/hotel/pub. Influencers can then share their experience in their 30-second video and draw more visitors to your business. Consequently, Tik Tok has become the people's forum through which companies can highlight their creativity and boost sales using organic marketing techniques.

Invest time in affiliate marketing or have your own eCommerce store!

Once, the content producers, i.e. TikTok influencer have built confidence with their followers by attracting more people, to persuade these people to purchase from you will be much more comfortable, particularly in daily necessities and clothes sector. Upload a picture of yourself or hire a model wearing the beautiful dress you wish to sell, and more likely fans will buy it too! To dress up as someone, they so sincerely follow. And don't forget to link your video to your store or the affiliate marketing link such as Amazon.

Why being on Social Media is essential, and why you should work with creative Digital Marketing Agencies?

Social networking (Tik Tok) is a perfect place to build followers and makes it easier for the brand to turn followers into feasible sales. This business is thriving, influencer marketing is the future of digital marketing and, if 5G is developed, that will result in more competition. Thus make sure to work with only the most highly innovative and creative people who understand your audience and create relevant content not monthly, not weekly, but daily!

Need help with Digital Marketing?

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#DigitalMarketing #TikTok #SocialMediaMarketing #InfluencerMarketing

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